CALIFORNIA APPAREL NEWS / NEW RESOURCES
Halladay: Denim Built for Comfort
By Sarah Wolfson | Thursday, November 14, 2013
The owners of newly established women’s contemporary line Halladay, Greg Duzian and Azi Tchatalbachian, have worked in
the fashion industry for more than 25 years. The two have covered everything
from design to product development, sales and
marketing, production, and sourcing.
“We’ve been involved in one way or another with companies like Aeropostale, Kenneth
Cole, Heritage 1981, JCPenney,
Guess, True Religion, Dickies Girl, Anchor Blue and more,” Duzian said.
Duzian and Tchatalbachian are now launching their own brand, Halladay, in
partnership with El Monte, Calif.–based Vibes
Base Enterprise, which owns Level 7, Standards & Practices and Bette Paige
Tchatalbachian handles fabrics, fits and washes/finishes while Duzian oversees
the production process. Vibes Base
Enterprises handles all the back-end work, providing design assistants,
technical designers, an in-house fabric print artist and
Halladay has denim at its core, but Duzian and Tchatalbachian didn’t want the denim pieces to overshadow the other
components of the line. “Working with denim comes very natural to us, and we wanted to present a more
geometric-shaped dress with a high neck tie. The printed woven bottoms have a
clear coating finish that gives them a worn
leather hand feel while the soft wash on the indigo denim gives one style a “my favorite jean” aspect, Duzian said.
Comfort fit is built into all the bottoms, tops and sweater knits, which is a
major theme throughout the collection.
All the products are manufactured in China, and fabrications include tri-blend
indigo stretch denim, rayon/cotton stretch bull
denim, cotton/Lycra sateen, rayon-rich Ponte di Roma and a lightweight indigo
Wholesale price points range from $19 to $26 for tops and sweater knits. The
denim is wholesale priced from $26 to $36.